When it's raining cats and dogs like today, I think of James Smith & Sons Umbrellas, a beautiful Victorian shop in New Oxford Street. They've been a family business for more than 175 years. The First James Smith started their tradition of umbrella making in 1830 when he opened a small shop in Fouberts Place, off Regent Street. He made the umbrellas at the back of the shop and customers were served at the front.
I was a bit too shy to get photos of the dreamy interior, but you can see a few photos on their website. Check out the seatsticks, walking sticks and canes while you're there!